Even the big names of fashion trends spared the harsh reality. Internet is the future, and magazine

Even the big names of fashion trends spared the harsh reality. Internet is the future, and magazines such as Vogue or Elle, lest disgrace, can not be less than the rest and must renew or die. Vogue and Elle, fashion reference publications, facing a decline in its print editions and ad revenues and, therefore, they plan to sell online clothing and objects outlined in your articles. With this innovation seek to regain lost ground in the hands of websites where, from some time ago, sold directly from the network. Fashion magazines studying incorporated in your web pages, links to online marketers in order to integrate the experience of buying and reading. The move could lead to publications trendsetter turning into virtual businesses, in style beauty awards according to Bloomberg. "Gone are the days when consumers were looking for an index in the back pages of a magazine," said Shannon Edwards, in style beauty awards Director of the online shopping portal ShopStyle Europe. The combination of the retail activity editorial "is natural from an economic point of view and from the point of view of the consumer," he added. Hearst Magazines, which publishes Cosmopolitan and Esquire, will present this year, "a series of e-commerce companies," according to David Carey, president of Hearst Corp. division has headquarters in New York. Meanwhile, Vogue allied last month with Yoox, the Italian firm online retailer of accessories and clothing. To make clear the current status of large and Vogue or Elle just heard statements by Uche Okonkwo, executive director of Luxe Corp., a consulting in style beauty awards firm that has its headquarters in Paris: "The fashion magazines are fighting for their lives" . Last year, about 1,570 spent millions of dollars on clothes and accessories for American magazines. This represents a drop of about 2,000 million dollars in 2008, according in style beauty awards to the Magazine Association. In Time, edited by InStyle and Essence, advertising revenue from publications fell 22% in 2009 and only recovered 3% last year. Lagardere SCA, which is based in Paris and owns Elle, saw a similar weak recovery in 2010, after falling 24% last year.
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