Many companies continue to invest money only to be found on their web shop on the Internet. And if

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The key to successful e-commerce lies in customer interest station: retaining customers and optimize the Customer Lifetime Value. E-marketing is contributing - if properly used - at. When I read on the website of TCD, I could not resist taking a look.
Many companies continue to invest money only to be found on their web shop on the Internet. And if you have enhanced findability finally? Then it turns out that only 3% of your visitors make a purchase. The other 97% do not buy anything and usually you just lost them. Of the 3% who buy, 80% buy only 1 time.
A simple calculation: 1,000 people come through Google Adwords on your website. 30 of them making a purchase and therefore customer. 6 customers still make a second purchase. All of these have resulted in only 36 IT investment purchases. That should of course there are many more. Potential customer to customer
The 97% who did not buy anything, lifetime client list at that time clearly not ready for purchase. What can you do to ensure that these potential customers still going to buy in the future? The solution is simple: you must ensure that they are kept informed. If they clicked gone, they will not come back so easily. Unless you keep in touch with them.
Now it will not mean that if you have somewhere a login option for a newsletter, you're done immediately. lifetime client list A good example is Bellybutton. You can sign up for the newsletter, it is only hidden under the Community button. Quite logical when you think about it.
The first step is to ensure that potential customers are triggered to sign up for the newsletter. Make sure to sign up for the newsletter is visible. Let the newsletter does not come across as a simple newsletter, but make sure that people feel special. (Make it a special community or say that it is an additional service that not everyone gets) Explain what to expect Give a voucher once someone joins the newsletter How do you provide more purchases?
First an example of how not to do. You have to send this newsletter because you are one "must" have, and then full stop any offers you have. Savoir Vivre does this fact does. You get a long list of which more than half is not relevant for you.
Mary & Paul do better. They have focused on a number of products. An option to go to the shop for men and another option to go to the shop for women. The brands lifetime client list and the ability to stay in touch through social media are clearly specified.
You also need to look at where the person is in the customer lifecycle. Someone who did not purchase still might want to know more about the safe and easy shopping in your shop. If someone is a customer for a while and you know where the customer is interested, you can send special offers.
You can also convert automatically ready workflows. You know, for example, when a customer's birthday, send him an e-mail with congratulations and a voucher of 10 euros. You can also request after the first purchase feedback through a survey. You can workflows such a way that they are at the moment a customer meets the criteria of this workflow will receive an e-mail. Besides workflows there are also separate campaigns, you can set up.
You can divide your customers into segments and doing special offers. Mytheresa.com knows its customers: For some of the customers do not make the sales price, as long as it's the latest fashion. A larger proportion will spend most money, but only when it comes to their favorite brands. The majority want or can buy the product only when it is on sale.
To find out which brands customers are interested Mytheresa.com has added an optional questionnaire in the notification. For example, they ask for your clothing sizes and brands that appeal to you. 60% of the applicants filled in this questionnaire. It allows you to segment by size. Suppose you have a surplus of shoes in size 36. Then you can easily lifetime client list make a selection v