Six in the morning, when most people are still soundly asleep inside, before a bakery New York's Soho district have crowds gather. They have to continue to line up two hours, only way to make them willing to sacrifice to achieve the dream of sleep time dessert - Cronut. Late step may be gone, because it Cronut limited two hundred a day, even if the stores limit each person can only buy two, full of treasures cosmopoliton magazine will be sold in the shop for half an hour. Now even the Cronut black market. cosmopoliton magazine
Cronut in the end is what? As the name suggests, it is a croissant (Praise) and donut (donut) complex, which can be internal, such as song-like song of the multilayered, but the overall Again like fried donuts with icing sugar and wrapped in the middle cosmopoliton magazine also sandwiched cosmopoliton magazine cream filling. Inventor of France by chef Dominique Ansel, he claimed only to make Cronut definitely not take fried dough can be as simple song, but after months of testing, replaced ten kinds of recipes, find one he regarded as a trade secret The frying temperature before final completion. The entire production process to be time-consuming for three days, a lot of work and effort, in terms of Dominique Ansel current small store size, no wonder he did not want to stick to the quality of mass production, and it is this limited cosmopoliton magazine gimmick for consumers as possessed like, the more the more you want to buy can not buy that as the virus spread awareness Cronut wildly spread.
Cronut Just how red? Since May 10 this year, the market, not to mention how many people are willing to get up early to line up (even sleeping in front of the store!), There is no need to calculate how much the media occupy Cronut layout, you know, CNN anchor Anderson Cooper has headed please Dominique Ansel made for his birthday Cronut, but kicked iron, after all, people just too late to meet the general customer management prerogative Hath empty elements; Wolverine Hugh Jackman is more pragmatic, said that he personally cosmopoliton magazine went to the scene line, with stars and commoners position.
Leaving aside these celebrity anecdotes, Cronut deeds as well as one case of mad popular: the black market. In view of the many who want to eat and do not want to line up, head Emmanuel introduced the Cronut speculators to buy the service, they can help you line up, to help you reach the designated place, but you have to pay the appropriate price - originally a five U.S. dollars of Cronut , turn a hand can be sold after a forty U.S. dollars, equivalent to NT twelve hundred yuan. One is willing to make a wish to suffer, someone is willing to pay up to eight times the price, people can take to earn one day one hundred and twenty U.S. dollars in revenue.
Since Cronut so hot, other industry players want to follow is not surprising, imitators in addition to other cities in the United States, and even in Australia, cosmopoliton magazine the Philippines, there are traces of similar products. Dominique Ansel accept American food website Eater's interview that caused him to imitate boom, he felt quite flattered, but he also indicated that "My lawyer will have different opinions." Yes, Dominique Ansel has to "Cronut" registered global trademark, cosmopoliton magazine such as non-there is adequate guidance, is well aware of how to protect their interests. So the other copy cat had invention other names, such as "doissant" or "dossant" just getting more and more a sense of what mere copycat.
In addition to trademark protection, Cronut itself does not easily be copied, because Dominique Ansel was a strength of the deep dessert chef, if he felt Cronut difficult, it is really simple. Dominuqe Ansel was born in France since the age of sixteen that accept culinary training, he stayed in Paris dessert shop "Peltier" has stayed Shoppes "Fauchon", followed by dessert pastry master Chistophe Adam learning skills, then help Fauchon international Extension points expedition to Russia, Egypt, Kuwait and other places. Settled in the United States after he "Daniel" as a dessert chef at the Michelin three-star restaurant in New York, serving six years experience between Daniel won the New York Times four-star, Michelin stars, James Beard Awards Restaurant Excellence Award brilliant deeds. November 2011, Dominique Ansel finally opened his own eponymous independent cosmopoliton magazine bakery "Dominique Ansel Bakery", immediately attracted attention, access to Time Out New York's 2012 Best New Bakery. This year Cronut unprecedented success, no doubt Dominique Ansel pastry career to new heights.
You might wonder, Cronut Why is booming? Whether it's worth all the hubbub of noisy hype? Dominique Ansel they think the American people that love this donuts, croissants is their familiar food, but the combination of these two daily pastry is a new concept, thus compelling; while Cronut explosion of red is completely unintentional cosmopoliton magazine The result, he does not have any marketing strategy, this product cosmopoliton magazine is fueled by social networking sites in the next news travels. Some media put "This is nothing" attitude: the evolution of the history of the New York Times spread Praise that following the birth of the seventeenth century Croissants, this is just another evolution of Praise; American media Huffington Post is mentioned twenty 2005 cupcakes, yogurt ice cream (frozen yogurt) and other precedent in 2007, the idea is to let the people come when another crazy fashion of sweets.
Cronut monthly replacement taste, May Rose vanilla, lemon maple syrup, June, July is the BlackBerry, but the people in Taiwan, I have not tasted its taste, let me increasingly curious about this Cronut really so wonderful. I ask the American Nagai, business blogging "NY Anything" is the main grid for the evaluation Cronut of Jessica, who went to line up at seven in the morning, she expressed Cronut taste really new and interesting is that she never eaten taste, also believe Cronut boom will not end too soon. Dear reader cosmopoliton magazine friends, if you are in New York, and there are ways to get Cronut, please give me a taste of it!
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Liz has a complete resume high-Chin Hsu Wen legal person, do not want to be greedy ghost legal person. NTU law graduates, had to pursue a Master of Laws from Harvard Law School, with Taiwan and the United States, New York double lawyer's license. Once thought he would major international law firm in his home, they found their expertise lies in "eat" - seeking to eat, eat product, write to eat. Keen on all things related to diet, whether it is eating itself ways of the world, photography, business, technology, or dietary behind. "Elizabeth lives sauces proposal," co-founder, author of "My Japanese food cabinet," while the "Business Today", "delicious" magazine, "Lucky Peach diet records," columnist. Contact me: eksmao@gmail.com cooperation, please contact: pingyen@igniter.tw View my complete profile Loading ...
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